We help you release exclusive products to your superfans

Sell merchandise. Grow your customer base.

Coming soon
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Limited Edition Cattledog Tee

Clay Perry

Want to run a product drop? Join the waitlist:

Grow your customer base and your business

We help you sell limited release products across all platforms (your website, Instagram, Facebook, TikTok) to attract new customers and generate hype

Create a tailored drop experience for your brand

We build a customized page for your release to showcase your product and brand

Provide your customers with a trusted drop experience

Our technology helps ensure a fair drop experience - no bots, no page crashes, and seamless ordering

Frequently Asked Questions

How does it work?
  1. You select a limited edition product to sell 🏷 It can be something you already have or a new product that you want to release - either works!
  2. We create a tailored product page for your release 🖥 We'll handle everything from the page to payment processing, minimizing work for you!
  3. Together, we market the limited edition release 📣 You notify your followers about the drop and we'll drive incremental demand from our network.
  4. You launch your release 🚀
  5. You reap the benefits 📈 of rewarding your fans, growing your reach with our community, and increasing your sales.
How do you prevent bots from buying the product?
We have built proprietary detection algorithms to detect bot activity and prevent them from buying the product.
How do payments work?
Customers can pay via credit or debit card. We are looking at adding more payment options in the future.
How much does it cost?
Pricing depends on a number of factors. Contact us at hello@thereleaselab.com for more information.

Want to run a product drop? Join the waitlist: